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Italian excellences as innovative and engagement
events leading

The Journey of ESPERIENZA

Living Piemonte

We are an incoming Tour Operator built on experience and passion. 

We design tailor-made itineraries for discerning clients seeking personalized support for every aspect of their stay in Italy. We dedicate ourselves with care and passion to the creation of incoming trips in Northern Italy, transforming your journey into a continuous experience of value and beauty.

Our Experiences

Vermouth, Gin, Wine, Chocolate, Gelato…

Our experiences are multisensory activities that
lead the participants to the discovery of a territory through narration, tasting and the personalized creation of local excellences. The format is simple and immediate based on three key actions:

The storytelling is pleasantly paired by a tasting involving the five senses and the second part is a real laboratory where the participant becomes the protagonist and he tests his own manual skills and taste, trying to create a personalized recipe of the product object of the experience.

Find out our Esperienze and choose your favourite!

Esperienza Vermouth


Wine, sugar, herbs and imagination: prepare to become vermouth makers through a fun and interactive journey to discover one of Piedmont’s excellences. Vermouth was born in Turin, became a legend and has not yet ceased to amaze. Discover all the secrets of the famous aperitif and take home your own bottle of Vermouth!

Esperienza Gin


A multisensory laboratory: herbs and spices, tinctures, pure juniper distillate, droppers, funnels. Each participant will take home their own bottle of Gin with a personalized label. The workshop ends with the guided preparation of a Gin and tonic to toast all together.


Discover the magic of Turin chocolate in a workshop dedicated to flavour, Piedmontese chocolate and hazelnuts, pleasantly accompanied by a fascinating story of the history of the Turin delicacy. Create your own giandujotti and take them home with you!

Esperienza Giandujotto


The latest addition to our Experiences. Esperienza Gelato was born from the friendship and collaboration with Alberto Marchetti Gelaterie, excellence of Italian Gelato. During the experience you will be followed by expert ice cream makers who will tell you stories and anecdotes and will follow you in the creation of your favorite flavour!

Esperienza Gelato
Esp Indovino


A team game in the world of wine. Through a guided but blind tasting, the bottles are discovered tasting after tasting, the participants play to guess the origin or characteristics of each label following the theme of the evening and with a set of special cards.


Have you ever tasted a banana and anchovy sandwich while sipping a glass of Barbera with cedrata and bitters? We travel through time and play with bold combinations between the unusual aperitifs and futuristic drinks of the 20s and 30s.

Esperienza Miscelazione

Why to choose our Experiences

An unconventional event format for private individuals or for your corporate team building.

Living an ESPERIENZA means discovering and learning to recognize the excellence of the territory through an engaging and multi-sensory journey. Authenticity, quality and high level of in-depth analysis are the main ingredients of our ESPERIENZE.

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Esperienza for EVENTS

An amazing experience for your friends or your work team

Each EXPERIENCE can be transformed into your private event, organized anywhere, in the location you prefer, can be translated into different languages ​​or combined with other events, without ever losing its uniqueness. All our Experiences are flexible, modular and customizable.

An unconventional team building to stimulate your work group.

Create the Experience for your product with us

Every great excellence has a history, a territory, a culture: behind the scenes there are people, values ​​and traditions.

What are the characteristics that make it such an excellence? What is the particular production method that makes it unique? Because it originates in one country rather than another, how can we recognize it?

We study them, deconstruct them and offer them to the public in the form of an event to enhance every excellence, telling it in an alternative and effective way, within everyone’s reach.

Who we are

A start-up born in Turin in 2018 in the wake of the success of “Esperienza Vermouth”, an innovative and engaging event format in which participants discover the origins of the most famous aperitif in the world.

The formats and events created and organized for companies and individuals by Esperienza srl ​​were created with the aim of disseminating and celebrating Italian excellence in food and wine, territory, culture and sport.


“Una serata organizzata in maniera impeccabile, un’ora e mezza volata conoscendo dettagli su Torino, assaggiando Vermouth e creando il proprio da portare a casa! Consigliatissimo a chiunque voglia passare una serata diversa e divertente e assolutamente da provare le prossime esperienze!”

“Run by passionate, fun, creative, smart people who have a passion for their region. Learn about the wonderful destination of Piedmont and all it has to offer and do it through and with these guys – you wont be sorry!! I myself, cant wait to return and will be sending my clients through ESPERIENZA”

“Davvero una bella serata! Si intrecciano storia, cultura, aneddoti su Torino ed essenze naturali. Si degustano ottimi vermouth e se ne produce uno da bere a casa! Bravi, bella idea 🙂

Lo consiglio per gruppi di amici, per una serata diversa dalle solite”

“Esperienza Gin, Miscelazione futurista, Indovino.. Tre ‘’esperienze‘’ che io e la mia fidanzata abbiamo avuto modo di provare e di regalare. Ognuna di esse indimenticabile.
Allegra, Alessandro e Fulvio ogni singola volta si sono dimostrati in grado di incuriosirci, divertirci e farci appassionare sempre più al fantastico mondo del beverage”

“This is a GREAT company, with wonderful people full of innovative ideas! I highly recommend them”